Google Adsense: Learning About the Program and the Most Important Rule

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text.  For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page.  When someone clicks on those ads, the advertiser pays Google and Google pays you.  Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.

In fact, Google is very strict about the integrity of this process.  You are forbidden to click on your own ads.  If you do, your Adsense account will be terminated and you might never get it back.  You are also prohibited from asking others to click on “your ads”.  It makes sense.  Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.

The good news is that it’s not necessary to “cheat.”  Google Adsense is so easy you’ll make more money just going by the rules.  Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads.  Just think, somebody in Indiana buys a lawn mower and you get a commission!

What Not to Tell Others About the Google Adsense Program – The Most Important Rule

Sympathy only goes so far.  Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.

The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.

Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals.  Use that same energy to polish your content and your site.  When family and friends ask what you’ve been up to, you can proudly show them your hard work.  When they see how excited you are, you’ll see your referral revenue go up.

Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program

Google Adsense Program Policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out?

Make sure that ads associated with Google never appear in an unrequested pop-up. Don’t be talked into purchasing traffic for your site that may contain adware.

Respect the Google trademarks. Don’t use any Google trademarks or logos without their consent.

Don’t change the Adsense code. If you’re a pro at html, don’t assume you can add your own code. If you’re new to html, simply copy and paste the offered code. Don’t mess with it.

Provide a good environment for advertisers and a positive user experience. Don’t try to be deceptive in any way. Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s. After all, a positive, honest Google Adsense program means more money for all of us.

Useful Books About the Google Adsense Program For Users of All Stages

Do you need to buy a book to use Google Adsense? Not necessarily. Google’s support page has a wealth of information. But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say, if you want to learn more about HTML. ‘Who Let the Blogs Out: A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense. The following is just a few books you can find at amazon.com on the subject:

Make Easy Money with Google: Using the Adsense Advertising Program By Eric Giguere

The Google Adsense Handbook By Angus McLeod

Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs by Harold Davis

Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman

The Complete Idiot’s Guide to Growing Your Business with Google By Dave Taylor